Mexican Beauty Finally Has Momentum. Texas Is the Missing Link.

A $9B market, 12M+ Hispanic Texans, and a category still missing its breakout brand.

Proof of life, courtesy of the S.S.K. Labs Oil Kit 01 Launch Event.

Hello from week one of betting on myself. It’s equal parts terrifying and exciting. More on that later.

Let’s talk about something I can’t stop thinking about: the Mexican beauty movement, which is gaining serious momentum.

When people ask me where I’m from, I say Texas. It’s almost alway…